Monday, August 11, 2008

Olympic Mascots for 2008 Beijing Olympics: FUWA

Mascots of 2008 Beijing Olympics
I read a lot about the FUWA when they were first unveiled as the 2008 Beijing Olympic mascots about a year ago. Thought now, on this opening day might be a good time to review how the mascots came to be. According to the Olympic site, each of Fuwa has a rhyming two-syllable name -a traditional way of expressing affection for children in China: Beibei is the Fish, Jingjing is the Panda, Huanhuan is the Olympic Flame, Yingying is the Tibetan Antelope and Nini is the Swallow. When you put their names together — Bei Jing Huan Ying Ni — they say “Welcome to Beijing.”
Beibei: fish and water are symbols of prosperity and harvest, as well as having a surplus for a good year and good life. According to the site, “Beibei is known to be gentle and pure. Strong in water sports, she reflects the blue Olympic ring.” Jingjing: a symbol of happpiness. The Panda is loved and protected throughout China. He and the lotus’s on his head symbolize the lush green of the Panda’s environment and the desire to protect nature’s gifts. “Jingjing is charmingly naïve and optimistic. He is an athlete noted for strength who represents the black Olympic ring.”
Huanhuan: “In the intimate circle of Fuwa, Huanhuan is the big brother. He is a child of fire, symbolizing the Olympic Flame and the passion of sport. Huanhuan is outgoing and enthusiastic. He excels at all the ball games and represents the red Olympic ring.”
Yingying: a fast and agile antelope, she symbolizes China’s great and huge landscape. “Strong in track and field events, Yingying is a quick-witted and agile boy who represents the yellow Olympic ring.”
Nini: represents the golden winged swallow - the most popular kite design in China. “Nini is as innocent and joyful as a swallow. She is strong in gymnastics and represents the green Olympic ring.
Han Meilin designed the mascots, went through many renditions (bureacracy is everywhere, after all), and infused the mascots with meaning and depth. they are not just a bunch of cute little dolls. He got his original idea from the five factors making up the world, including gold, wood, water, fire and earth. Han Meilin was given an original concept by another person involved with the Olympics. His design team came up with over 4000 iterations of the characters and over 60 changes to the prototypes Here is a sampling of what some of the other mascot ideas were:
Read this great interview with Han Meilin from the China Daily about how he came up with the characters.Or see the Official Olympics Site to get more details about the mascots and their final meanings.